Michelle Isenhoff

indie publishing

The Appeal of a Great Brand

Have you, by chance, noticed a little more sweetness around Bookworm Blather lately? That’s because I’m finally taking everything I’ve ever learned about branding to heart. I find I have time for such improvements when I finish a novel.  (Hee! hee! See how I cleverly worked a plug in there?) There are so many fish […]

Setting Goals

For self-published authors, setting goals is tremendously beneficial.  As writer, publisher and marketer, we have a lot to do. For me, written goals help me lay out my overall purpose, they establish baby steps to see that I get there, they help me prioritize, and they keep me accountable. Rather than talk this topic to […]

Four Publishing Mistakes I Wish I Could Redo

Last spring I self-published my book with absolutely no knowledge of the publishing (or self-publishing) industry. But I knew I had a story worth telling, so I jumped in with both feet, figuring that was the best way to learn. And I have learned a lot, including which mistakes I don’t want to make again. […]

Indie Endeavors, Part 7: Why Publish ebooks on Smashwords?

So you’re thinking of self-publishing?  Jump into my how-to series… Part 1: My Eight-Year Journey Part 2: Tradtional vs. Self-Publishing Part 3: A Word About Editing Part 4: Cover Images Part 5: What the Heck is an ISBN? Part 6: Publishing ebooks on Kindle Though Amazon (Kindle) is the busiest market for ebooks, it is […]

Indie Endeavors, Part 5 – What the Heck is an ISBN?

So you’re thinking of self-publishing?  Jump into my how-to series… Part 1: My Eight-Year Journey Part 2: Tradtional vs. Self-Publishing Part 3: A Word About Editing Part 4: Cover Images Next week we can begin diving into some of the publishing sites on the web, but before I do, a short discussion of ISBNs may […]

Indie Endeavors, part 2 – Traditional vs. Self-Publishing

So you’re thinking of self-publishing?  Jump into my how-to series…  Read part 1: My Eight-Year Journey. Before I get into the nuts and bolts of self-publishing, I’ll take a week to lay the process alongside traditional publishing and see how it stacks up.  Having never been published by the mainstream industry, I admit I’m no authority.  […]

The Quick and Dirty Facts About Digital Books, Files, and Devices

If you’re new to the world of digital readers, no doubt you’re as overwhelmed as I was when I received my first Kindle. There are so many types of devices, countless reading apps, various file types, and lots of online retailers. So what goes with what? It can all be pretty confusing. Fortunately, sorting it […]

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