Michelle Isenhoff

self publishing

One Space or Two?

Indie Life is a monthly feature hosted by the Indelibles. You may have seen this post already. Last month I accidently scheduled it for today of 2013. Oops! I quickly rescheduled it, but it showed up in some inboxes. Sorry about that! I planned on posting about time management today, but I found myself in a […]

So, You Want to Book a Blog Tour

Tween the Weekends is a hosted by Emblazon. Check out all the other tween posts, then join us the fourth Wednesday of each month. You’ve written a book and you’re ready to get it before the eyes of millions of ebook readers. You just know it’s going to be an instant best-seller. You’re on fire. You’re […]

Of What Value is Free? (Unmasking an Author Series, #3)

This is the third in a series about author visibility. First I discussed some challenges indies face. Last week I discussed some beneficial and some not-so-beneficial ways to use freebies. This week I want to consider the value (or not) of free. Everybody loves freebies. We try them because there’s no risk involved. We’re not out anything if […]

Challenges Indies Face (Unmasking an Author Series, #1)

Today marks the first of a four part series I’ll be doing on author visibility. The single most crippling obstacle all new authors face is invisibility. No one has ever heard of us before. Our work is untested, unfamiliar. Why would anyone chance good money on a newbie? That highlights the single most advantageous reason, in […]

Sales Equation: Cheap + Bulk = Profit

Last week I argued for the creation of paperbacks even in this digital age. If you do have a paperback available for sale, you can benefit from a sales technique often overlooked by indie authors–bulk sales. But bulk sells at a price lower than what I hope to get for my work, you may be […]

Paperbacks–So Last Century?

Lots of indie authors are getting in on the ebook craze, and why not? It’s affordable, doable, and just so cool to see your novel up on Amazon. But fewer authors, it seems, take the time to create a paperback version of their novel. I’m here to say, you’ve gone through all the trouble of […]

Slow and Steady Writes the Novel

In my last Friday Freebie, before I vacated for the Smokies, I posted about trimming our writing schedules to avoid burnout. Today it may seem like I’m talking out of the other side of my face: quit procrastinating and write!  But I don’t think these two bits of wisdom are contradictory at all. You see, writing, […]

Balance vs. Burnout

“Never put off till tomorrow what you can do today.” That’s pretty sound advice, wouldn’t you agree? After all, it was given by a man with a brilliant mind—the one who drafted the Declaration of Independence, served as president of the United States, instigated the Louisiana Purchase, and sent out the Louis and Clark Expedition. […]

How do You Measure Success?

The publishing industry has limits on how many books it can produce each year, which has always made published authors part of an exclusive club. But not anymore. Digital publishing has swung open the door of opportunity to anyone willing to undertake (or hire out) the legwork involved in producing a book. It’s an exciting […]

The Appeal of a Great Brand

Have you, by chance, noticed a little more sweetness around Bookworm Blather lately? That’s because I’m finally taking everything I’ve ever learned about branding to heart. I find I have time for such improvements when I finish a novel.  (Hee! hee! See how I cleverly worked a plug in there?) There are so many fish […]

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